Have you used white paper using the focus group in market research market research company before? Many businesses are unaware of the kinds of benefits using focus groups can have.
A key market research tool, focus groups are often used in order to gain a better insight into different behaviours and opinions of consumers regarding products, brands and services. We take a look at the advantages and disadvantages of focus groups below. Focus groups are usually carried out by specialist market research agencies which can be found using Expert Market. Simply fill out the form above and Expert Market UK will match you with suitable agencies based on your requirements.
A focus group is a kind of qualitative research method which puts a group of people together in a room in order to discuss specific topics. Focus groups are usually conducted on behalf of a business or organisation, using a market research company who specialise in conducting, recruiting and evaluating focus groups, using experience and knowledge gained through years of working in the industry. Focus groups are traditionally carried out face to face, but online focus groups through web chat and online forums are becoming increasingly popular and more cost effective for businesses. They can be conducted with different numbers of people according to your needs, with many businesses opting to use mini focus groups to get quick answers to their research questions. The benefit of being able to see participants and monitor their body language and other actions can be valuable depending on the reasons behind the research.
They will also be able to provide more in depth, clearer answers than perhaps those which are put across in writing. Not only will you save time by interviewing several people at once, but you will benefit from only having one session rather than multiple sessions. This also have the benefit of gathering your data quicker. Being able to ask further questions based on their responses will help you to get deeper insights and find out the answers to questions that could shape how you market your products and services as well as find out where you’re going wrong with existing services. Having a diverse audience can help you to get a range of views that you may not be able to measure online or over the phone. For example, those looking to gain the widest range of views possible may not be able to do so with a small sample which may not be representative. If sessions aren’t steered correctly, by competent individuals, then you may find that you don’t get the results that you want and that you waste time and money.